Qualitative Analysis Of Comparative Market Data For Your...

4. Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market data for your business. Write up the results of your qualitative analysis. External sources of information Results of reviewing these sources Book name 1:Astrid N. (2004) Coffee, tea, Chocolate and the Brain, published by Taylor Francis Ltd, London, UK Coffee, tea, and chocolate are among the most frequently consumed products in the world. The pleasure that many experience from these food is accompanied by a range of favorable and adverse effects on the brain that have been the focus of a wealth of recent research.†¦show more content†¦5. Identify and describe the company’s competitors, as well as analyzing relevant information such as market share or number of customers in relation to your chosen business. Discuss and report on the opportunities and threats that this creates? Company names Products offered by these companies Market share of these companies Westend Market Hotel Tab, Night club, Bistro, Accommodation, Function room hire, pokies, public events 49% The Ashley Hotel Tab, Gaming, Bistro, Alcohol 21% Palms Hotel Bingo, Pokies, Alcohol 14% Braybrook Hotel Pokies, Buffet, Alcohol 16% Opportunities and threats that this creates: †¢ Franchising: it is a relationship in which the owner of the business allocates to independent individuals the right to market and distribute the goods or service, and by using the business’s name for a fixed period of time. The International Franchise Association defines franchising as a continuing relationship in which the franchisor provides a licensed privilege to do business, plus assistance in organising training, merchandising and management in return for a consideration from theShow MoreRelatedQualitative Analysis Of Comparative Market Data For Your Business Essay1519 Words   |  7 Pages25 km 25 km – 30 km 30 km – 35 km 35 km – 40 km Quantitative analysis techniques Results Result mean in terms of market trends and developments and impact on the business mean 20 km They live very close to the cafà © and they have a lot of choices and options to choose from the other cafà © and restaurant, they can be easily attracted to the other business once they find the offered products can meet their demands. In the future the business needs to target more of the customers within from 20 km of theRead MoreThe Importance Of A Qualitative Analysis Of Comparative Market Data For Your Business Essay2393 Words   |  10 Pagesinformation on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market data for your business. Write up the results of your qualitative analysis. External sources of information Results of reviewing these sources Book name: Guide to the Fashion industry Written by Holly Han Published in 2003, by Vault Inc. The book provides information about fashion, especially a basic guide for doing business in fashion industry. It gives an insight into the industry with theRead MoreAnalyzing The Market Trends And Developments Essay1383 Words   |  6 PagesInterpret market trends and developments From: f_fongsaboo@hotmail.com To: ling@barklycollege.com Subject: Analysing the market report for Angel cream company Dear Ling, Please find the attachment for marketing analysis for Angle cream. And please give a feedback back to me as soon as possible. Kind regards, Nichapat Assessment Task 2: Project – Market analysis Introduction Founded in 2015, Angel cream is the newest range of natural skincare from Angel product, one of the biggest manufacturersRead MoreMarket Trends And Developments Of Nikee Food Company2193 Words   |  9 PagesInterpret market trends and developments Assessment Task 2: Project – Market analysis The business that I would like to discuss is Nikee Food Company which specializes in importing vending machines and commercial food and beverage equipment. This business is situated in 200 Elizabeth Street ,Melbourne, VIC 3000.They have planning to penetrate the vending machines and plan to participate in the $321 billion food and beverage industry by supplying high quality innovative equipment. It offers productsRead MoreAnalyzing Market Trends And Developments Essay1706 Words   |  7 PagesInterpret market trends and developments From: sometimeskub@hotmail.com To: ling@barklycollege.com Subject: Analysing the market report for TEE company Dear Ling, Here is the marketing analysis report of T-House company according to BSBMKG507 Interpret Market Trends and development. The full report is attached. Please reply me with feedback about the report. Kind regards, Sanchai N. Assessment Task 2: Project – Market analysis Introduction T-House company is selling chestnut imported from ChinaRead MoreBusiness Goes With The Mean Data Analysis1335 Words   |  6 Pagesthe business goes with the mean data analysis; the customers coming in the hotel will be within the range of 20kms. If they go with median data analysis, range will only be with in 20 and 25kms. And if the go with the mode data analysis, the range could be anything from 5 to 40kms Identify and review a range of external sources of information (such as relevant books and articles, information on the internet, benchmarking studies) in order to conduct a qualitative analysis of comparative market dataRead MoreUnderstanding Market Trends And Developments Essay1808 Words   |  8 PagesInterpret market trends and developments Assessment Task 2: Project – Market analysis In this assignment I will discuss a business called Sim Cafe. It is located in 20 Burke Street, Melbourne, VIC 3000. The business has been operating for the past 10 years. It offers products of: †¢ Cappuccino †¢ Latte †¢ Milk shake Executive summary This report intends to discuss the following topics: †¢ Conduct market trend analysis according to the current and historical business data †¢ Assess the business impactsRead MoreA Report On Launching Amistar India And The Reasons Why It Is An Appropriate Country For This Product1275 Words   |  6 Pagesproduct. Name: Carl Getrude Mutabeni (company associate) School Institution: Lsst (Luton campus) Manager: AIM The aim and point of this report is give reasons why launching Amistar in India is a good idea. By gathering data, to discover if the business will flourish or if the business will be unsuccessful. The project will also aim to take an extensive look at the current country’s well being to see if our product is suitable, to examine if the infrastructure is appropriate enough for launching ourRead MoreQuantitative Analysis : Market Trends And Developments And Impact On The Business1633 Words   |  7 PagesQuantitative analysis techniques Results Result mean in terms of market trends and developments and impact on the business mean 20 km The mean (or average) is the most popular and well known measure of central tendency. It can be used with both discrete and continuous data, although its use is most often with continuous data median 20 km – 25 km The median is the middle score for a set of data that has been arranged in order of magnitude. The median is less affected by outliers and skewed data mode noneRead MoreEssay on Loren Inc770 Words   |  4 PagesMethodology You must use this format to prepare your case study analysis and recommendations for course assignments. Organization Background This section provides the context for the issue / organization being examined. It is necessary and important that the class be given a feel for the type of organization and industry being examined, the marketplace in which that industry operates, and the overall business environment in which the discussion and analysis will take place. Defining the Issue It

Case Study Accountancy And Management Education Essay Free Essays

Personality: This the most of import characteristic of any single. In simple we can state that personality is what which constitutes differentiation of individual A ; individualism. We can besides specify personality in following ways as given under: *Something said or written which refers to the individual, behavior etc. We will write a custom essay sample on Case Study Accountancy And Management Education Essay or any similar topic only for you Order Now , of some single, particularly something of a disparaging or violative nature, personal comments as indulgence in personalities. *That quality of jurisprudence which concerns the status, province, and capacity of individuals. *The composite of all the properties — behavioural, temperamental, emotional and mental and that characterize a alone person, â€Å" their different reactions reflected their really different personalities † . It the nature to assist others. These definitions present the best thought about personality. Personality Development Opportunities To do the program ordered, foremost, self-awareness is really of import. I can merely specify my scheme and subject after I know what my strengths and developmental countries are. However, for me, I ‘m certain I know these really good. I have strengths on dutifulness, cautiousnesss and artistic involvements, but I need to better myself on the countries of cooperation, activity-level and imaginativeness. Knowing myself specially and Bettering my developmental countries while continue working on my strengths, I can better myself comprehensively.A Self personality Exploration: Strengths ; The first strength of me is dutifulness. I ‘m a individual who has a strong sense of responsibility and duty. For me, I feel dutifulness is really of import for a individual either as single or a squad member because I believe â€Å" no hurting, no addition † . As a consequence, when I receive a work, I pay one hundred per centum attending to make it carefully and complete it on clip. I arrange my agenda ordered to do certain I do n’t detain in something. As I making these, I have made myself go a dependable individual. Second, I ‘m friendliness. Like what the IPIP-NEO paper describes about friendliness, friendliness people make friends rapidly and easy to organize near relationship. They treat friends truly and openly, and they can allow their friends feel comfy with them. I do all of these things of course. It ‘s like I was born with optimistic. I like to do friends and stay with my friends. I may concern about their jobs and assist them every bit much as I can when they are needed. I do n’t experience tiring when they complain something or speak their unhappiness to me. I think friend is a really of import group for me in my life. If I do n’t hold friends any longer, I would non accomplish either my life or calling ends successfully. Third, I have abundant artistic involvements. I like both art and nature beauty with all my bosom. I like to detect people ‘s visual aspect and idiosyncrasy because I believe everyone has their alone beauty no affair indoors or outside. Absorbing the different beauties from different people no affair they are in the existent life or from their professions, I make my ain manner and make my peculiar aesthetic foresights. Besides, I like to go to different topographic points to see their peculiar natural and human landscapes. It makes me experience my life in this universe is colourful. These three strengths are showed evidently in my life. Because of them, I have gained a batch of worthy values and memories in my early life ; moreover, they make my ends further. Failings ; However, when I province my strengths, my failings which include low ability on cooperation, low activity-level and deficit of imaginativeness besides show evidently. First of my failings which is a serious job for me is low ability on the cooperation. Even though I ‘m an optimistic and friendly individual, I do n’t wish to work with people initiatively. For some grounds, I do n’t believe working with others is more effectual than working separately and I do n’t wish to deny my ain demands to acquire along with others. I ever think in my manner and want people agree with me. It ‘s a small hard for me collaborating with others to carry through undertakings. Second, I ‘m low in activity-level. Although I ever say I like the busy life which I can affect in many activities and travel approximately energetically, I ca n’t do it come true in my existent life. I about ne’er complete the prep at the first several yearss when the professor assigns it. Besides, I ever give myself an alibi to hold remainder or hold to make something unnecessarily. It ‘s like I become far off to the busy life but live in a relaxed and slow gait. Third, I ‘m short of imaginativeness. I ca n’t understand why a individual with high artistic involvements is deficiency of imaginativeness ; nevertheless, I am such kind of individual. In fact, because of my slow gait of life, I leave myself in a place that merely to accommodate the existent life but non to alter it or to hold an ideal imaginativeness of it. Like, I would non conceive of that one twenty-four hours I will go a prince and married with the princess or I will go a ace theoretical account because I merely know it will ne’er come true.A By traveling through all my peculiar strengths and failings, I clearly know my existent place now. To carry through my ends and be successful, merely saying failings is non plenty, I besides need to do an effectual scheme to assist myself in accomplishing my ends. I need the cognition modesty, engagement on particular activities, academic preparation, personal preparation, work experience and on-the occupation preparation to assist me to better both my strengths and developmental countries. Personality Development Plan ; Short-Term Development Path Objectives ( 1-6 months ) ; In order to accomplish my life and calling ends, in the first 1-6 months, for cognition, I need to make good in my categories in following two quarters and read more books to distribute my ideas and cognition. I besides need to fall in more activities to better my cooperate accomplishment. Last but non least is that I need to seek my best to accommodate the life in UK. I non merely necessitate to better my English accomplishments but besides need to affect in UK pupils ‘ life so that I can both better my cooperate accomplishment and increase my activity-level.A Medium-Term Development Path Objectives ( 6-12 months ) ; After completing this short program, I need to hold an betterment in my preparation degree. Now I need to believe about how I can better my developmental countries specifically. Besides larning more cognition non merely from the books but besides from the society, I need to pay attending in every small facet of life. I need to believe more about others and make every small thing more active such as finish the prep every bit shortly as possible, make reappraisal and prevue everyday and exercising every twenty-four hours. I besides need to affect in some nines to better my cooperation ability and increase activity-level. Trying to happen a occupation on campus is besides a good manner for me to better my developmental countries. It will non merely assist me to collaborate better with others but besides can increase my imaginativeness from the emphasis work. By believing about the summer holiday is in this term, I schedule myself to hold a wood coal drawing and dancing preparations in following summer. In order to increase my imaginativeness, I need to derive more about the artistic cognition and feelings. I need to do myself unrecorded in my universe easy ; nevertheless, when I am pulling and dancing, I can easy to utilize fantasy to make a richer universe. Long-Term Development Path Goals ( 1-3 old ages ) ; In this last period, I will give myself a extremely betterment. From the cognition, merely to cognize the constructs studied in the text edition is far from adequate. To believe logically how finance and selling apply in the concern country and how can I turn the cognition to the actions with accomplishment and easiness are the chief intents for my betterment in this cherished period of life. I need to absorb other schoolmate ‘s advantages and professor ‘s experience in the concern country carefully from every category and group undertaking. After I gain adequate and well-set cognition, I need to happen an internship in an investing bank or an international corporation to use my cognition rely on the existent state of affairss. For this program, I combine the academic preparation and work experience to give myself a deep betterment non merely in cooperation but besides in activity-level. Besides, besides deriving academic preparation and work experience, I need to give myself a personal preparation in the art country. Because I want to work in a manner trade name, it ‘s perfectly that I need to hold cognition related to art and manner. Due to the concern school ca n’t give me developing in this country ; I need to make it by myself. I will give myself a pulling preparation in every holiday in the coming old ages. In add-on, I will go to some manner nines on the cyberspace with people who study in the art big leagues. By speaking with them, I will cognize what academic cognition I need to hold needfully and seek to larn them by myself or by taking class preparation. By taking this program, I will better my cooperation accomplishment, activity-level and increase my imaginativeness and artistic involvements together while I ‘m larning the academic art accomplishments. Individual Personality Development Plan of Action ; Making a program is really of import for success ; nevertheless, in order to do the program more effectual, the program needs to be specific into actions. In my development program, I pick of import actions to do them specifically. The actions I pick are self-study, internship and engagement on particular undertaking. I need to carry through two sorts of internship which are working in an investing bank and working in an international corporation in the following three old ages. I will take to work in an investing bank foremost because I ‘m majoring in finance now. I need to use my cognition to the existent state of affairss to happen my failing and better myself. This action will be finished at the beginning of the junior twelvemonth. After I finish this internship, I ‘m certain I will larn a batch about the concern country and have a high betterment on my developmental countries. Then, in the senior twelvemonth, I will get down my following internship which is related more close to my concluding end. Because I have already done an internship, I know what I need to make and necessitate to better better than earlier. Therefore, this clip, when I work in an international corporation, I need seek to carry through my undertakings absolutely by handling myself as a formal member of the corporation. This internship will be finished at the terminal of my of my survey. Decision ; In decision, in order to accomplish every end in my life, making an single personal development program is really of import. It non merely can assist me to cognize my existent place specifically but besides can allow me believe and make every action logically and orderly. Bing a selling manager in an international manner corporation is non that easy. However, I ‘m certain I can accomplish my end by following my plan measure by measure. Because of my involvements, difficult work and continuity, I believe there is one twenty-four hours I will hold a large calling in the manner country. How to cite Case Study Accountancy And Management Education Essay, Free Case study samples

Festival And Event Management Samples †MyAssignmenthelp.com

Question: Discuss about the Festival And Event Management. Answer: Introduction Festivals are an epitome of cultural heritage. These festivals and events cater to the entertainment needs of the people. In order to make the events a grand success,effective management styles are needed. Typical examples in this direction are arranging the required raw materials well in advanced; indulging in meetings among others (Getz Page, 2016). Herein the interrelationship between the festivals andevent management is projected. This assignment develops a plan for Farewell party. The main highlights of the action plan are the key resources needed and the key stakeholders. Along with this, the plan also provides an insight into the stakeholders to be involved in the planning for the financial aspect. Background of the event Trimester means the students are at the end of their courses. Throughout the year, the professors have toiled hard to prepare the students for their future life. Therefore, the farewell party would serve as a tribute towards the efforts put in by the professors for shaping the career of the students. On the contrary, it is also the ceasing of the outstanding performance exposed by the students in the university (Mair Whitford, 2013). The second year students would bid farewell to their seniors, which can be considered as a new definition to their friendship. Every year, farewell parties are organized for the students of the third year. Consistency would be maintained in this year as well. The initial preparations have started in order to avert the emergencies at the time of the actual event. Viewing it from the other perspective, the farewell party would enhance the image and reputation of the university among the students and the other stakeholders (Smith et al., 2014). Purpose of the event Students enroll themselves in the university to attain higher education. It is such a stage in their lives, where they are expected to do quality studies for their academic establishment. In this process, the professors play a major role. In other words, the students, professors and other university staffs undergo drab monotony to excel in their respective profession. In order to provide recreation to the students from this drab monotony, the farewell party would be organized for the students of third year (Brunetti Demetz, 2016). In view of this connotation, one of the purposes of the event is the recreation of the students beyond their studies. The events such as farewell and cultural programs in it are also one of the essential means of expanding the scope and arena of the university. Inviting the foreign delegates in these events paves the way of foreign market penetration for the university. In response of these aspects, business expansion is one of the other purposes of the farewell party. Big events like the farewell events also serve the purpose of raising funds and charity. The main purpose of this farewell party is to collect funds for providing quality treatment to the patients suffering from leprosy (Mller, 2015). Key resources Some events are very large and need an oriental approach from the planning till the closure. The same is applicable for this farewell party. In terms of the key resources needed the university personnel and the students giving the farewell need to indulge in meetings. At the initial stage, a rough list can be prepared, which can include the following items: Furniture Chairs Tables Stage Light and Sound Catering Electricity Music systems DJ Props for the cultural shows Recorders Volunteers Prizes First aid services Emergency fire extinguishers Venue decoration items Notice to the third years regarding the farewell In the evaluation of the prepared list, the additional resources required would be brought to the forefront. For this, the planning needs to be done well in advanced, so that exigencies at the last moment can be handled in an efficient and effective manner (Jones, 2014). Pondering upon the prepared list, fire extinguishers and first aid services are essential in terms of ensuring the safety and security of the university personnel and the students. In view of the purpose of charity collection for the leprosy patients, music systems and DJ can be opted out. Countering this, music systems can be kept provided they are operated in regulated levels. Regarding the decoration, it can be done as minimum as possible (Niekerk Getz, 2016). However, to lure the foreign delegates, the auditorium can be decorated according to the identified and the specified purpose. The award ceremony can be done with great pomp and show, as these awards would be a token of appreciation for the students for the marvelous performance exposed by them during the tenure of their course. Here an announcement can be made that the students, who are willing to extend support to the leprosy patients, would be awarded certificates of appreciation. Furniture is an essential part of the event, without which the farewell party would not be possible. As a matter of specification, tables, chairs and stage need to be flexible enough, otherwise there is a tendency for the personnel and the students to fall, leading to various accidents (Brown et al., 2015). Here, the orders for the tables, chairs and stage need to be placed well in advance, so that the defective ones can be replaced before the actual event. Apart from this, flexible and strong tables and chairs can be hired on rent. Light needs to be perfect for making the audience understands what program is being staged. The microphones need to be tested, so that the sounds are audible to the spectators sitting on the last row of the auditorium. Regarding the catering services, vegetarian and non-vegetarian preferences need to be taken from the audience. The preparation of the dishes would depend on these responses of the students and the university personnel (Litvin, 2013). To be on the safe side, preparing extra dishes would help the university personnel to tackle the instances of extra guests. Buffet service would be one of the effective options in terms of letting the guests eat as per their capacity. The waste generated here can be collected and distributed among the poor people. For the disposable waste, solid wastemanagement technique can be adopted. This technique would enhance the cleanliness of the university. Key stakeholders and shareholders Stakeholders are the ones, who are affected by the profit and loss of the companies and organizations. Stakeholders can be divided into internal and external. The internal stakeholders of the farewell party are the students, professors and the other staffs. On the other hand, the external stakeholders are the suppliers, event planners, caterers among others, or the external shareholders (Warnick, Bojanic Xu, 2015). Arranging meetings regarding the event would enhance the clarity of both the internal and the external stakeholders regarding the steps taken by the university personnel about making the farewell of the third year students a grand success. Interactive sessions would be an effective means of clarifying the doubts of the personnel regarding the efficient execution of the allocated duties. Using social media for sending the orders to the suppliers would be effective in terms of making the arrangements well in advanced. On the other hand, it would enhance the stability in the relationship between the university and the stakeholders. Moreover, social media would enhance the scope and arena of the university business (Miranda, 2016). Countering this, the university personnel need to identify the stakeholders, who possesses flexibility to make large events, like farewell, a grand success. For this, market research is one of the best options. For example, to arrange for catering services, the university personnel need to search for the best companies providing quality food in such large events. Search engine optimization would directly take the personnel to their required search. The same is applicable for the electricity, furniture and other resources. Here, the need is to assess whether the hired stakeholder would be feasible enough to fulfill the identified and specified cause of the event (Deery Muskat, 2014). If it is found that the hired supplier lacks the capability to fulfill the allotted duties and responsibilities, immediate replacement needs to be thought about. For this, enough time needs to be kept at hand, so that the essential requirements at there at the time of the actual event. Financial planning Finance is one such parameter, which is the cornerstone for introducing lucrative schemes and offers for the stakeholders. Without the financial aid, the farewell party of the university would be meaningless. Financial inadequacy would compel the university personnel to do away with the event in a haphazard manner (Xie Sinwald, 2016). Without adequate financial assistance, the university personnel would not be able to organize the farewell party, which would reflect the incapability towards providing a token of appreciation for the hard efforts put in by the students for their academic establishment. This would be a shameful act in terms of the reputation of the university. In order to avert these instances, evaluation of the financial condition is crucial prior to the planning of such events, like the farewell party. In case of inadequate financial resources, the university needs to hire sponsorships for organizing the events. This would provide financial support to the university. Critically perceiving the financial inadequacy, the aspect of charity collection is effective (Ahmad et al., 2013). However, the collected charity would be given to the Leprosy Foundations, taking the plight of the university back to the stage of financial inadequacy. Making concrete plans regarding the achievement of financial flexibility is a vital step for the university personnel for organizing a grand farewell party for the third year students. Within this, indulging in partnerships with the trade union members would be an important step in terms of averting the instances of encountering inflations and fluctuations in the prices of the raw materials among others. The issue of taxes would be an important point to consider in case of buying the essential requirements (Weidenfeld Leask, 2013). Savings from beforehand would act assistance for the university personnel in times of this financial crisis. Cultural programs Cultural programs would add value to the farewell party. Keeping songs, dances and dramas would entertain the audience largely. If these performances are from different countries, it would surely lure the attention of the spectators. However, for this, a large financial assistance is needed, which can be achieved from the bank accounts or through sponsorships. Mainly finance is needed for the props and costumes (Della, 2013). Along with this, the artists coming from abroad to perform in the farewell party needs to be paid well, for which the university needs to plan the financial parameter in an effective manner. Here also planning is needed in terms of which song, dance or drama would be staged first. The event can be started off with a welcome song, followed by dances and drama can be staged at last, as it needs make up and dress change in between the scenes. Rehearsals need to be done to check whether the planned performances are in sequence (Weidenfeld Leask, 2013). There can be a stipulated time for the rehearsals, which would not hamper the studies of the students, who are performing in the event. Here, the anchors would play a major role in maintaining the sequence of the events. The students performing solo or chorus songs need to do stage rehearsals to see whether the standing arrangement is in synchronization with the space of the stage. This is also applicable for the students performing dance and drama. In case of the drama, the performers need to ensure that there is enough space for them to move about the stage for the entrance and exits. Many stage rehearsals are needed with the light as well as the cameraman to put the things in proper sequence before the actual event (Ahmad et al., 2013). Large projectors can be placed at the back side of the stage as well as on the rear side of the auditorium. This would enable the audience on the last row to see the events, taking on the stage clearly. Installation of so many projectors needs huge financial assistance, which needs to be reviewed well in advance. One of the other aspects here is the security. Skilled and qualified guards need to be posted at every entrance and exits. These guards would check the passes provided to the audience. Applying conscious attitude in this checking would mitigate the trespassers disturbing the integrity of the event (Xie Sinwald, 2016). At the end of the cultural program, all the audience would be provided with coupons for the refreshments, which would be available in the dinner hall. Action plan Plans possess flexibility to systematize the activities according to their priority. This is applicable for all kinds of activities including the farewell party planned. At the initial stage, a rough draft of the event needs to be planned by the personnel with the help of the second and the first year students and the professors. This draft needs to be sent to the managerial authorities for their approval. After receiving the approval, plans need to be made as to how to proceed with the event (Deery Muskat, 2014). Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Preparing the rough draft and sending it to the higher authorities Beginning the initial plans First round evaluation Consulting the suppliers, event planners and caterers Preparing the budget Second evaluation Plans for cultural programs Consulting the electricians, light and the cameraman Final evaluation before the event Table: Action plan for the farewell party Meetings are one of the best ways in which plans for the farewell party can be made in response to the approaches of the personnel, professors and the students. Within this, one of the primary activities is to decide the date, time and venue of the farewell party (Miranda, 2016). Notice We are very pleased to announce that there will be a farewell party for the third year students on 17th September 2017, that is, next Sunday, in the auditorium. The event would be enriched with cultural programs, followed by refreshments. The audiences are requested to take their seats by 3:00 PM sharp, as the program would start at 3:30 PM. We request your cooperation for making the event a grand success. RSVP ______________________ As a sequential step, notice needs to be put up, which would inform the third year students about the farewell party. After this notification, the university personnel needs to consult with the suppliers, event planners and trade union members regarding the key resources required for organizing the event. These plans would help in establishing the budget for the event. This budget, in turn would make the personnel aware of the additional resources needed for the event of farewell party (Warnick, Bojanic Xu, 2015). After developing the budget and reviewing the present availability of the resources, the university personnel need to indulge in meetings with the suppliers, event planners and catering companies regarding the required things. This is a prolonged process; therefore a huge amount of time needs to be devoted to this activity. Evaluation would be an important step in the plan, which would make the university personnel aware of the drawbacks. Spontaneity in modifying these drawbacks would enable the personnel to avert the instances of emergencies at the time of actual event (Litvin, 2013). On the contrary, lackadaisical attitude towards the drawbacks would compel the personnel to encounter chaotic situations, destroying the purpose of the event. Frequency needs to be maintained in the execution of evaluation, which would enhance the awareness of the personnel regarding the preparation of the event and making it a grand success. Conclusion This assignment emerges successful in developing a plan for the farewell party of the third year students of a university. The background of the event enhances the clarity of the readers regarding the need for such events. The purpose of the farewell party is an addition to the background, taking the readers directly to the plan. Financial planning justifies the key resources needed by the university personnel to make the farewell party a grand success. Cultural programs are a part of the event, which can be synchronized through the application of an oriental approach towards planning. Action plan is a summarization of the main attractions of the activities to be undertaken by the university personnel for organizing the farewell party. References Ahmad, N. L., Rashid, W. E. W., Razak, N. A., Yusof, A. N. M., Shah, N. S. M. (2013). Green Event Management and Initiatives for Sustainable Business Growth.International Journal of Trade, Economics and Finance,4(5), 331. Brown, S., Getz, D., Pettersson, R., Wallstam, M. (2015). Event evaluation: definitions, concepts and a state of the art review.International Journal of Event and Festival Management,6(2), 135-157. Brunetti, F., Demetz, S. (2016). Behavioural event management: a proposal of application of the behavioural perspective to the planning and organization of cultural events.Il Capitale Cultural: Studies on the Value of Cultural Heritage, (13), 341-362. Deery, M., Muskat, B. (2014). Strategic event manager: Leader and group orinetated practices of knowledge transfer.CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity, 809. Della Lucia, M. (2013). Economic performance measurement systems for event planning and investment decision making.Tourism Management,34, 91-100. Getz, D., Page, S. J. (2016).Event studies: Theory, research and policy for planned events. Routledge. Jones, M. (2014).Sustainable event management: A practical guide. Routledge. Litvin, S. W. (2013). Festivals and special events: making the investment.International Journal of Culture, Tourism and Hospitality Research,7(2), 184-187. Mair, J., Whitford, M. (2013). An exploration of events research: event topics, themes and emerging trends.International Journal of Event and Festival Management,4(1), 6-30. Miranda, R. N. (2016). Event Management Volume 20: How Have We Done?.Event Management,20(1), 1-2. Mller, M. (2015). What makes an event a mega-event? Definitions and sizes.Leisure Studies,34(6), 627-642. Smith, K. A., Lockstone-Binney, L., Holmes, K., Baum, T. (Eds.). (2014).Event volunteering: International perspectives on the event volunteering experience. Routledge. Van Niekerk, M., Getz, D. (2016). The Identification and Differentiation of Festival Stakeholders.Event Management,20(3), 419-431. Warnick, R. B., Bojanic, D. C., Xu, F. (2015). Using a trade market analysis technique to refine measurements for economic impact analysis of special events.Journal of Travel Research,54(1), 52-65. Weidenfeld, A., Leask, A. (2013). Exploring the relationship between visitor attractions and events: definitions and management factors.Current Issues in Tourism,16(6), 552-569. Xie, P., Sinwald, A. (2016). Perceived impacts of special events by organizers: a qualitative approach.International Journal of Event and Festival Management,7(1), 50-65.

Unit 4223-001 Introduction to personal development in health, social care or childrenâ„¢s and young peopleâ„¢s settings (SHC 22) Essay Example

Unit 4223-001 Introduction to personal development in health, social care or childrenâ„ ¢s and young peopleâ„ ¢s settings (SHC 22) Essay Unit 4223-001 Introduction to personal development in health, social care or childrens and young peoples settings (SHC 22) By sarahJn83 Unit 4223-001 Introduction to personal development in health, social care or childrens and young peoples settings (SHC 22) 1. 1 Duties I must complete as part of my role as a Midwifery Support Worker are making routine observations, ensuring stock and stationary levels are maintained, provide parent education and breastfeeding support, prepare equipment and clean and stock delivery rooms after deliveries. My responsibilities are to ensure that notes and records are updated accurately and efficiently, to ensure equipment is clean and ready to be used, to make sure the correct and up to date advice is given to new parents, I follow current guidelines and to make sure rooms are efficiently cleaned to prevent infection control. 1. 2 Standards that influence the way my role is carried out are guidelines laid down by National Midwifery Council, NHS employee standards and National Occupational Standards and Clinical Skills governance. The NHS is regulated by the CQC (Care Quality Commissionbthey regulate against the Essential Standards for Quality and Safety which directly link to regulations within the Health and Social Care Act 2008. They look at what you do. Other standards that you need to be aware of are the Health and Care Professions Council, these look at your professionalism. These standards are an integral part of my role and encompass every action that I perform. 1. Different ways to ensure that personal attitudes or beliefs do not obstruct the uality of our work include maintaining a professional relationship at all times. We must not pass Judgement on people, if you disagree with someones thoughts or beliefs you must not show this. Overall we must respect every patient we come into contact with and give them all the same high level of care. 2. 1 Reflecting on work activities is an important way to develop knowledge, skills and practice because it allows us to identify areas that we need to improve upo n and maybe different ways of doing things. We will write a custom essay sample on Unit 4223-001 Introduction to personal development in health, social care or childrenâ„ ¢s and young peopleâ„ ¢s settings (SHC 22) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Unit 4223-001 Introduction to personal development in health, social care or childrenâ„ ¢s and young peopleâ„ ¢s settings (SHC 22) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Unit 4223-001 Introduction to personal development in health, social care or childrenâ„ ¢s and young peopleâ„ ¢s settings (SHC 22) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer You may identify skills that you need to add to our skill set. 2. 2 1 feel that my knowledge has increased greatly since I started the role ten environment. My clinical skills have gone from non-existent to competent in the areas I am required, however I would also like to improve upon this and add more skills to my skill set. 2. 3 3. 1 Sources of support for my own learning and development include my family and colleagues, my line manager,my college tutor, online learning and library. 3. The process for agreeing a personal development plan is to identify an area in hich you want to develop and define achievable targets or goals in order to do this. To make this effective you should try and involve your line manager or supervisor and other professionals who can aid your learning. A personal development plan is usually initiated at appraisal and during this your training and development is discussed to identify areas for development, this should then be reviewed at the next appraisal to review achievement and identify new objectives. 3. 3 Please see attached Personal Development Plan.

Race Essay Example

Race Essay Example Race Essay Race Essay This topic always baffles me because every time I hear African-Americans speak about this and degrade other skin tones, I think to myself how the slave mentality is still present. Recently took a test by Project Implicit entitled Light Skin Dark Skin IA T. After answered some questions that basically asked you on how o you feel around different skin tones or who do you perceive is more scary looking by their skin tone, my results suggested that I have a strong automatic preference for Dark Skin compared to Light Skin. My reaction to this test I really didnt agree because honestly, I am not a person who judges you by your skin tone because I feel that there are good and bad people in all skin tones. Growing up around Black people all my life has been somewhat not a good experience. I did not embrace the confidence in my skin tone because I am dark skin, until I went to Prairie View A University. All my life as encountered with how Light Skin people were better, they have better hair, and they can play outside longer. Dark Skin people had to act, dress, and just be way above the norm so that you can get the title of, He/she looks good to be Dark Skin. This whole unnecessary issue started hundreds of years ago during slavery where Africans were constantly told that their skin was ugly. White people thought that they way they looked were superior. In other words, white people had a sense of ethnocentrism, the tendency to regard ones own ethnic group and culture as superior to others and to live that its customs and way of life are the standards by which other cultures should be judged. The results of this test will influence my future interactions with others in my career choice because I will treat all people with respect, no matter what color they are. To be honest you will find smart and dumb people in every race, skin tone, shape, religion or size. We allow society to influence and define on what true beauty should look like. As a Black people we really need to stop discriminating against our own selves because it is keeping our minds in bondage of a slave mentality. The next test I took was Gay relationships tend to be more egalitarian, in part because same-sex couples dont divide work along traditional gender lines. Gay couples also report less conflict and more happiness in their relationships. And because gay couples often lack the support of family members, they tend to receive social support from an extended network of friends. One of the most notable findings was that by nearly every measure, same-sex couples reported higher levels of happiness in their relationships than straight couples. Gay couples ported far less conflict than heterosexual couples and higher levels of intimacy. Gay couples were more likely to feel that they could confide in their partners, experience high levels of affection and be happier with their sex lives. One reason same-sex couples may report more satisfaction and less conflict is that their relationships tend to be less defined by traditional roles. Men, gay or straight, often find it easier to communicate and share perspective with other men. Women typically find communication easier with other women. From as far back as anyone can remember marriage has always been something that everyone has done or looked forward to as a young child. Sure, back then, marriage was between a man and a woman, and being gay or lesbian was a secret that was well kept. Now times have changed, where being gay or lesbian is not something to be ashamed of or kept secret but to celebrate whom you are and where people are starting to be a little more open to changes. Granted, there is a lot of discrimination against people every/here we look; may it be against a race of people, a disabled person, or a certain social class, and people have all these different seasons for why they discriminate against these groups. However, when it comes to discriminating against gays and lesbians, the only thing people like to throw in their faces is that it goes against the Bible. This is their only argument, God says it is wrong and it is an abomination so case closed, A. Describe the results of the tests, B. Explain your reaction to the results,

5 Ways to Minimize Prepositional Phrases

5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases 5 Ways to Minimize Prepositional Phrases By Mark Nichol A prepositional phrase is a series of words beginning with a preposition and providing additional information in a sentence that pertains to position (hence the word preposition) or relationship; the phrase â€Å"with a preposition† is itself a prepositional phrase. Though such phrases are not inherently undesirable, they are often easily avoidable contributors to compositional clutter. This post lists and describes five strategies for eliminating prepositional phrases by omission or alteration. 1. Use Active Voice A prepositional phrase beginning with by often signals an opportunity to convert a passively constructed sentence into active voice (and render it more concise), as when â€Å"The action was seen by observers as nothing more than a delaying tactic† is revised to â€Å"Observers saw the action as nothing more than a delaying tactic.† 2. Omit Prepositions Many nouns pertaining to a characteristic or a quality are nominalizations, or buried verbs, which are valid words but should be used in moderation, if at all, because they encourage verbose and overly formal composition. The sentence â€Å"They conducted an investigation of the incident,† for example, becomes more concise when one converts the noun investigation into its verb form and alters the rest of the sentence accordingly: â€Å"They investigated the incident.† (This strategy reduces the three-word prepositional phrase by only the preposition itself, but it further simplifies- and shortens- what comes before.) 3. Omit Prepositional Phrases In the sentence â€Å"John Smith is the best runner on the team,† the prepositional phrase â€Å"on the team† may already be apparent from the context, so consider omitting it: â€Å"John Smith is the best runner.† 4. Use Adverbs in Place of Prepositional Phrases Just as conversion of a nominalization into a verb can render a prepositional phrase unnecessary, such a phrase can be eliminated by changing an adjective to an adverb and further revising the sentence accordingly: â€Å"Jane stared at him with a quizzical expression† becomes â€Å"Jane stared at him quizzically† (or even, by omitting the sentence’s other prepositional phrase, â€Å"Jane stared quizzically†). 5. Use Genitives in Place of Prepositional Phrases A genitive, or possessive, can substitute for a prepositional phrase beginning with of, as when â€Å"John sensed the annoyance of his teacher when he offered yet another glib excuse† is revised to â€Å"John sensed his teacher’s annoyance when he offered yet another glib excuse.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Addressing A Letter to Two PeopleDoes "Mr" Take a Period?Using Writing Bursts to Generate Ideas and Enthusiasm

The Greek challenge for European economic integration Dissertation

The Greek challenge for European economic integration - Dissertation Example The paper scrutinizes the likely economic effects to individual European nations as a result of the exit of the Greek nation with the burden of the debts incurred with entry into the euro zone and the use of the Euro as a result. Introduction Economic integration among countries involves the countries joining hands to achieve one economic goal. When countries integrate economically they benefit in the increased revenue as a result of the reduction of the trade tariffs. The reverse is true for the countries not in economic integration as such countries will suffer high trade tariffs set by their counterparts that will in the long run make trade expensive and not easy to run. Economic integration involves countries making their counterparts easier to trade with. This involves coming up with a common currency akin to the Euro that is used by the states in the European Union as a form of currency. The countries can also make trade between them easier by providing goods and service needed by the one country say x in exchange for what the other country say y produces and is needed by x. The main concepts of economic integration include the following. ... It was originally formed by six countries that are Netherlands, Luxembourg, Belgium, Italy, Germany and France. Currently the union boasts a list of 27 members after entry of other European countries over the years. The idea to come together as united nation was informed by the following. To help rebuild each other after the economic destruction occasioned by the World War 2. This was also meant to foster peace and stability in the European countries through economic development as economic instability was perceived to bring about political instability through support of growth of extremists in facism and communism. This was informed by the breaches done during the world war and efforts to heal the wounds so caused as a result. Further the integration was meant to foster bilateral ties between the European nations. In addition the intergration was meant to bring unity between east and west Europe that was separated and to counter threat from the Soviet Union. After the formation of t he European Union, countries in the union decided to come up with a common currency to facilitate trade between the member nations in the bloc. With the use of a common currency the countries are able to carry out trade efficiently and the transactions are effective. The Greek nation Greece is a member state of the European economic integration. It is said to have joined the euro zone in the year 2001. Initially, the union was only meant for the country in the higher upper end like Germany and France as opposed to the countries in t he periphery like Greek. The country however, managed to convince the members of the euro zone for it to be considered into the integration. This Greek nation thought will help prosper it economic growth with the

Coursework for LLB final year Example | Topics and Well Written Essays - 750 words

For LLB final year - Coursework Example In Harry and Sally’s case, Sally should agree to divorce Harry before she can make any financial claim from him.1 Sally can claim for long term and short term maintenance payments from Harry. The claim that Harry cannot offer Sally any help since his business has been hit by the recent recession is not admissible in court2. Also, the amount that he is pledging i.e. $1000 for three months is not sufficient. This is because Sally has two dependants who require basic amenities such as food and proper shelter. Additionally, Lara goes to a private school and has private music practice while Gregory has chronic illness that requires constant medical care. Thus, the amount that Harry is offering is hardly enough2. Therefore, Harry should pay more money for maintenance since his family clearly needs more than he is offering. The money should be enough to afford the family a comfortable life since the children are too attached to Sally, who is unable to work due to Gregory’s illness. According to law, child support is accorded to children until they reach the majority age. Harry should, therefore , continue to pay increased amounts of money for the children’s upkeep until they reach this age. Sally has a remedy of obtaining a lump sum from Harry as salary and upkeep for the time she was working for him. When they married, Sally quit her job to support Harry in his practice. She worked for him as his secretary without pay. They built the business together. Though the decision to quit her job is purely a family matter, the fact that Sally worked for Harry has legal backing. Therefore, Harry had a legal obligation to pay Sally a salary as his employer, which he did not fulfil. Harry should, therefore, pay her a lump sum that reflects the salary for the years that she was his employee. Fringe benefits including medical insurance, paid leaves and bonuses should also be included in this lump sum amount. The

Europe On The Eve Of World War I Essay Example for Free

Europe On The Eve Of World War I Essay World War I, or The Great War, actually started on June 28, 1914 upon the assassination of the heir to the Austro-Hungarian throne, Archduke Franz Ferdinand, by a Serbian national. This led to a series of battles upon the eventual formation of the Central Powers made up of Germany, Austro-Hungary, the Turkish Ottoman Empire and Bulgaria, and they fought against the Entente Powers made up of Russia, France and Great Britain. However, since â€Å"Europe stumbled unexpectedly into war in the summer of 1914,†1 the question remains as to which of the major countries that fought the First World War were most prepared in terms of economy and military strength and which were not. Britain Among the Entente Powers during WWI, Britain was actually considered â€Å"the greatest colonial power [and] maintained the greatest navy. †2 However, it is also a fact that during that time Britain â€Å"was being increasingly challenged by France and Russia†3 and Germany. The British in fact â€Å"increased their warship production with the  William R. Griffiths and Thomas E. Griess, The Great War (2003): 1. 2. Ian Westwell, World War I Day by Day (1999): 7 3. Ibid. 4. Spencer Tucker, The Great War 1914-18 (1998): 3 intention of war†5 and in fact had a series of wars with Africa in 1899. Britain, along with the other great European powers, â€Å"embarked on an arms race that ran in tandem with the scramble for colonies,†6 which simply means that the reason they improved their armies and navies was because â€Å"they needed to protect far-flung colonies and maintain a balance of military power with their neighbors in Europe. †7 During the early 20th century, Britain launched â€Å"HMS Dreadnought, a Battleship incorporating several new technologies that was far superior to any vessel afloat in 1906†8 This was somehow the reason why other European powers especially Germany began improving and â€Å"building their own dreadnought-type battleships†9 because they saw â€Å"a sudden vulnerability of their costly fleets. †10 However, one rumor was that â€Å"the British recognized the naval competition from Germany as a threat to their existence,†11 though â€Å"the naval arms race between these two powers would continue until the eve of the war. 5. Westwell, 7. 6. Ibid, 8. 7. Ibid. 8. Ibid. 9. Ibid, 9. 10. Ibid. 11. Griffiths and Greis, 5. 12. Ibid. It is said that naval arms race between these two powers would continue until the eve of the war. †13 Nevertheless, â€Å"by 1914, Germany had a navy second only to England’s. †14 Economically, it is said that Britain, along with France and Germany, was ready for the Great War. The most important influence upon British and the rest of the European military during those times was in fact â€Å"the largess bestowed upon European societies by the Industrial Revolution. †15 It is said that â€Å"a wealth of goods, rising productivity, and material well-being†16 were brought about by the factories of the latter half of the 19th century. This period of economic growth all over Europe led to â€Å"the greater availability of education for the lower classes† and that â€Å"better and more widespread educational opportunities enabled citizens to comprehend more readily the†¦military affairs of the state. †17 This perhaps encouraged nationalism among the people of the various European nations. Consequently such feelings may have similarly encouraged rivalries with other nations. Thus, the soil for the war was fertile and all it needed was the seed – which was the assassination of Archduke Franz Ferdinand. 13. Griffiths and Greis, 5. 14. Ibid. 15. Ibid, 6 16. Ibid. 17. Ibid. France As early as 1870, â€Å"France had considered itself – and had been considered by others – the leading military power of Europe. †18 It was defeated by Germany during the Franco-Prussian War in 1871 but it was not stated whether this war was really a showcase of the French military but rather it â€Å"meant a lasting antagonism†19 with Germany. Nevertheless, despite being a military power in the late 9th century, France had its â€Å"entire†¦province of Alsace [seized as well as] part of a second province, Lorraine. †20 Germany Since the empire became united in 1871, â€Å"imperial Germany had rapidly emerged as the dominant industrial and military power†21 in Europe and such â€Å"created a potentially explosive situation. It was also believed that â€Å"by the start of the twentieth century, Germany was creating a first-class navy,† which was in fact considered â€Å"the most obvious and dramatic illustration of Germany’s surging power in many spheres. †23 Such was the 18. Neil M. Heyman, World War I (1997): 5. 19. Ibid. 20. Ibid. 21. Ibid. 22. Ibid. 23. Ibid. greatness of the military strength of Germany in the early 20th century. In addition to that, Germany also had an economy that was emerging as one of the strongest in the whole of Europe. Since 1870, Germany’s â€Å"industry had grown so rapidly that this part of Europe, which had supplied immigrants to the Western Hemisphere for more than a century, now imported labor from Poland. †24 Twentieth century Germany was actually home to â€Å"higher education and scientific research [and] a system of social insurance for its working class† and in fact, the country â€Å"could pride itself on being a world leader. † Germany also prided itself with a great leader during that time. The ruler of Germany, Kaiser Wilhelm II, was often considered as â€Å"the embodiment and often the director of [Germany’s] restless energies. †25 By the late 19th century, Kaiser Wilhelm II earned the respect and friendship of a few ambitious military leaders who were against Britain and who would want to challenge it to war. One of these military leaders was Admiral Alfred von Tirpitz, the Secretary of State of the Imperial Naval Office of Germany at that time. Moreover, Kaiser Wilhelm II also had his own imperialist ambitions as well for he considered the German navy â€Å"a tool of external power†26 and even declared it to Prime Minister Arthur Balfour of Britain in 1902, many years before the outbreak of WWI. In fact â€Å"the Kaiser sought to play   24. Heyman, 5. 25. Ibid, 6. 26. Ibid. politics, and repeatedly declared that he was determined to make Germany not just dominant in European affairs but in the world† and had a â€Å"desire for a German-dominated central Europe. †27 Such was the measure of Wilhelm II’s ambition and resolve. The Kaiser’s biographer even wrote, â€Å"Only with a fleet could Germany be able to elicit from the British the esteem Wilhelm II believed to be his due. †28 Germany was indeed already a strong power in the early 20th century many years before the outbreak of the Great War. It is said that â€Å"the security of Austria-Hungary, the weaker of the Central Powers, was [even] guaranteed by Kaiser Wilhelm II [since] late 1912. †29 Such was the strength of Germany at that time that they could even guarantee the protection of the territory of another country in addition to their own. Conclusion On the eve of World War I, Britain, France and Germany were all ready for the war that was to ensue. However, among the three, Germany seemed to be the most prepared especially when it came to the military, specifically the development and advancement of its naval warships as well as powerful leadership in the person of Kaiser Wilhelm II. On the other hand, France, although a leading military power of Europe at that time, was in fact torn apart by Germany during the 1871 Franco-Prussian War, hence was not impressively strong compared to Britain and Germany. 27. Tucker, 3. 28. Heyman, 6. 29. Westwell, 9. BIBLIOGRAPHY Griffiths, Williams R. and Griess, Thomas E. The Great War. New York: Square One Publishers, Inc. , 2003. Heyman, Neil M. World War I. Connecticut: Greenwood Publishing Group, Inc. , 1997. Tucker, Spencer. The Great War 1914-18. Indiana: Indiana University Press, 1998. Westwell, Ian. World War I Day by Day. New York: The Brown Reference Group, Plc. , 1999.

gatcolor Symbols and Symbolism Essay - Symbolic Colors in Great Gatsby :: Great Gatsby Essays

Symbolic Colors in Great Gatsby Colors can accentuate the meanings of a story and explain certain actions of a character. In The Great Gatsby, Fitzgerald applies many important colors that allude to the personality of his characters. The colors given are repeated multiple times so that they can be established. To fully understand the characters of the story, one must recognize the associated colors that are given. Green is the color of "healing, money, prosperity, greed, luck, and fertility"(Nadia Davis). This color is closely associated with the green light at the end of the dock. "and distinguished nothing except a single green light/...might have been the end of a dock"(24), Fitzgerald symbolized the green light as the key to reaching Daisy. While on the beach, Gatsby is stretching out his arms to the light as if he will acquire it somehow. This green light represents money and prosperity, which Gatsby has obtained over the years in order to finally reunite with Daisy. Another important color in The Great Gatsby is the color black. Black symbolizes "Absorption of negativity and the destruction of negativity"(N. Davis). Gray is mostly related to the Valley of Ashes and Wilson. The black atmosphere surrounding it represents the hopelessness of their insolvent situation. "This is the valley of ashes.../where ashes take the forms of ashes and chimneys and rising smoke"(27), the ashes represent the black and how it puts a negative burden on Wilson and restricts him from future success. Gold also has an important meaning in the story. Gold symbolizes "God, healing, money power, and wildlife"(N. Davis). Tom is the most relevant character to gold. In relation with money, gold is represented as old wealth. Tom has always had this "old wealth" in his possession, and it is what attracted Daisy to him. In order to win back Daisy, Gatsby also tries to portray himself as having old wealth, even though he only has new money. These actions are shown through some of Gatsby's possessions, "here's my little golden pencil"(111).

Living in Texas vs Louisiana Essay

Texas is the second most populous and the second-largest of the 50 states in the United States of America, and the largest state in the 48 contiguous United States (Wikipedia, Texas, 2013). Louisiana is a state located in the southern region of the United States of America and is the 31st most extensive and the 25th most populous of the 50 United States ((Wikipedia, Louisiana, 2013). Texas and Louisiana are two different areas in the United States to live that have many diverse ways of living. Between both states, Texas is easier to live in than Louisiana because of the differences in culture, economy, and climate. The name Texas is based on the Caddo word tejas meaning â€Å"friends† or â€Å"allies†and was applied by the Spanish to the Caddo themselves and to the region of their settlement in East Texas (Wikipedia, Etymology, 2013). Texas has many variations of cultures that reside within the state and these culture’s range from caucasian (white), african american (black), and spanish american (hispanic). The state also has other forms of cultures too but the ones I named are the main ethnicity that you see on a daily basis. Texas has many assortments of cultures which makes the state a equal opportunity for many cultures to advance in numerous areas of employment. The cultures in Texas always interacted with one another in different areas of living and would live in the same areas has another race and would become friends. They would go to school together and enjoy it, grocery shop at the same stores with no problems, and get gas at the same gas stations as everyone else. The races in Texas might have their differences between one another but would still except the fact that everyone has to do the same daily activities as anyone else. Louisiana was named after Louis XIV, King of France from 1643–1715. Rene-Robert Cavelier, Sieur de La Salle claimed the territory drained by the Mississippi River for France, and named it La Louisiane, meaning â€Å"Land of Louis† (Wikipedia, Toponym, 2013). Louisiana is mainly made up of caucasian’s and african american’s and the races do not mix very well. The way that I remember it when I live in Tallulah, Louisiana was that their was a railroad track that divided the small town into two different sections. The black’s lived on one side of the railroad tracks and the whites lived on the other side. There is only a few ways that the races interacted with one another and they were by achieving the same education from the same small town schools, grocery shopping at the only grocery store in the town, and at the few gas stations that were by the main highway. The ways the cultures had to interact with one another were not by choice but by having to so they could live their life’s and meet their ways of living in society. You would never see the cultures become friends and if they did they only showed it in the areas that they were allowed to be around each other in the town and that would consist of the places I named that you would see the two cultures together but not by choice. I was friends with everyone and did not understand why this small town lived the way that it did. I would love to go back to that town today to see if the ways of living has changed at all or if it stayed the same. I was only in fourth and fifth grade when I lived there. Texas’s large population, abundance of natural resources, thriving cities and leading centers of higher education have contributed to a large and diverse economy. Since oil was discovered, the state’s economy has reflected the state of the petroleum industry. In 2010, Site Selection Magazine ranked Texas as the most business-friendly state in the nation, in part because of the state’s three-billion-dollar Texas Enterprise Fund. Texas has the joint-highest number of Fortune 500 company headquarters in the United States, along with California. As of 2010, Texas had a gross state product (GSP) of $1. 207 trillion, is the second highest in the U.  S. , and is the fourth-largest of any country subdivision globally. As of April 2012, the state’s unemployment rate is only at 6. 5% (Wikipedia, Economy of Texas, 2013). Texas’s economy has went through the recession just like any other state but has started to rise out of the recession because of the land of oil industry that has hit its highest point since when I lasted lived in the state. The state of Texas I think is the busiest of many states because of its high demand of employment for the oil industry. The jobs are anywhere from secretary employment to a derrick man on the rig itself drilling the oil out of the ground. Every position has its own way of being very important. I miss living in this state because of how big the state is and the different areas of employment that is available. Texas does hit rock bottom but will always find a way out to rise above other states. Louisiana’s state principal is agricultural products which include seafood, cotton, soybeans, cattle, sugarcane, poultry and eggs, dairy products, and rice. The seafood industry is its biggest producer of crawfish in the world, supplying approximately 90% and directly supports an estimated 16,000 jobs. Louisiana industry generates chemical products, petroleum and coal products, processed foods and transportation equipment, and paper products. Tourism is an important element in the economy, especially in the New Orleans area. The total gross state product in 2010 for Louisiana was US $213. 6 billion, placing it 24th in the nation. Its per capita personal income is $30,952, ranking 41st in the United States. As of January 2010, the state’s unemployment rate was 7. 4% and an African American is three times as likely as a white person to be unemployed in Louisiana (Wikipedia, Economy, 2013). In Louisiana the Caucasian race has a higher play in job placement before African Americans which I do not think is right but every state has its differences. The white race runs most of the environment in Louisiana but the black’s make up the other part that is left to run. When you walk into different stores in Louisiana most of them are owned by Caucasians but blacks may be a part of the team by being an employee. If you do see a black own a place in Louisiana it is only because he fought and showed his abilities to become somebody. Seafood is a way to isolated Louisiana from any other state and it makes a lot of income from producing there different seafood products throughout the United States but the seafood industry does not pay as high as the oil field industry does in Texas. The large size of Texas and its location at the intersection of multiple climate zones gives the state highly variable weather. The Panhandle of the state has colder winters than North Texas, while the Gulf Coast has mild winters. Texas has wide variations in precipitation patterns (Wikipedia, Climate of Texas, 2013). The city I lived in was San Antonio, the summers were hot and the winters were mild. The rainy season is between the months of January and February. I loved the summers of Southern Texas because they are longer than the winters and are able to wear light clothing. The winters sometimes would get really cold but for the most part it was mild and easy to convert over to the climate change. In San Antonio it has only snowed a few times and since I have been born I only remember once when it snowed and it only stayed for a couple of hours because the climate in Southern Texas is warmer than other states. Louisiana has a humid subtropical climate, perhaps the most â€Å"classic† example of a humid subtropical climate of all the South-central states. It has long, hot, humid summers and short, mild winters (Wikipedia, Climate, 2013). The summers and winters are similar in ways to Texas but the winters could be very cold and it does snow in Louisiana and the temperatures in the winter are a lot colder than in Texas. I remember when my mom drove in the snow in Louisiana but I cannot recall a time when she has ever driven in the snow in Texas where we lived. It does snow in Texas but in the northern part by the Panhandle.

Am I Bowered

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THE BRIDEGROOM WRITTEN BY HA JIN essays

THE BRIDEGROOM WRITTEN BY HA JIN essays The author has given special importance to each of the twelve stories and the readers can be amused by each of these stories. The twelve stories in Jin's collection are all set in the city of Muji.Due to the wide appreciation and praise which Ha Jin has received for his novels, he has decided to write more and more books in which he would identify the problems of the society on the whole. The paper will define the characters and the story of Ha Jin's Bridegroom', together with the observations and analysis of answers on the questions as under: -Is She as Uniformed and Nave as Cheng' -Why does she say she is going to wait for Baowen, even tough she knows The paper will analyze the story of Ha Jin's Bridegroom' to know the attitude of Beina towards her husband Baowen. Further exploration of Beina's attitude will be made when she faced the truth that her husband was a gay. The thesis statement that would be observed in the story is whether Beina is a girl of strong character or not' The stories of Ha Jin's Bridegroom' has been widely appreciated by the readers and they have remarked that all these stories are the results of the creative abilities of Ha Jin.In the title story Ha Jin has described the story of a father-in- law who was forced to confront his ignorance and towards the brutality of the system toward homosexuals in the society. The story is the narration of a guardian who has struggled in order to come in terms with his son-in law although he was a gay. "In the title story, the narrator, who is decent but officious and heads up the Security Section in a factory, manages to marry off a homely young woman that he cared for after the death of her father, who had been his good friend. Though he is quite pleased with himself, his complacency ...

PREPARE AND WRITE A SUPERIOR UNIVERSITY ESSAY

PREPARE AND WRITE A SUPERIOR UNIVERSITY ESSAY PREPARE AND WRITE A SUPERIOR UNIVERSITY ESSAY Tackling a university- or college-level essay can be daunting. Its especially difficult for those who are new to this type of writing. Advanced education essays require a different style, compared to what you may do in high school classes. Certain specifics and technical approaches are beneficial. Here are five tips to improve your skills: Brainstorming for ideas is key. You cant always rely on your memory to save all your thoughts when brainstorming. Write it all down, later slashing and burning any unnecessary ideas. An integral part of this process involves excising any unfruitful thoughts. Dont be afraid to do this; keep only the good stuff. Your first draft is where the rough stuff gets done. Dont worry about being perfect,;the paper wont be on your first attempt. Just get your ideas down and let the thoughts flow. You can clean it up later. Your essay must have three distinct parts: introduction, body, and conclusion. This is where the technical applications come into play. You have to set up the flow in a coherent way. The body should have several parts. The introduction and conclusion often need only have one paragraph. Your paper must have a focused view. No matter what you write, your viewpoint should be substantiated in some way. Say you mention something about the American Civil War. If you have about an opinion about how the South approached the defense of their territories, these views need to be backed up by events that occurred. If the views are not supported by facts on the page, the paper will not work. It will solely be viewed as conjecture, or, at best, an opinion piece. Do your research. Be honest about what you are writing. Find a creative angle to draw the readers attention. Essays are complex this way. A strong essary has to be technical and creative enough to keep someones interest. Its a tall order, but not an impossible feat. is geared to help with your coursework and assignments. Looking to create university- and graduate-level papers? Let us help with technical and creative aspects in all your writing. Give us a

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Genetically Modified Crop Plants - Assignment Example In crop production, there are mainly two processes known as organic and inorganic food production. Organic methods of food production often involve the use of natural products such as manure or composts. On the other hand, inorganic products are often produced through the use of artificial chemicals such as fertilisers and pesticides. These additional additives modify the final output and this may have negative impacts on the health of people and animals as well as the environment. In most cases, genetic technology on crop production is meant to increase the yield. Inorganic food production is likely to double what is produced through organic means even if the quantity may be the same. In recent years, it can be seen that the concept of ‘ethics’ has played an increasing role in food production and marketing. Basically, business ethics refer to the values, principles and standards that operate within business and these attempt to make a distinction between something that is morally good from bad (Rossouw, 2004). Ethics in business shape the values of the people involved and these should never â€Å"be compromised for financial gain or short term expediency,† (DesJardins, 2006, p.5). However, it can be seen that ethics are often compromised in as far as crop production is concerned in some instances. In terms of crop production and marketing, ethics often relate to issues such as the healthiness of food, its impact on the environment as well as social impacts of the outputs on the targeted people.

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An account discussing the fit between published theory in regard to project management and personal practice as a result of my participation in the Foods Organic project - Essay Example nting a change in the structure, style or staffing of an organization, developing a new system of information or implementation of a new business process (Anthony and Govindarajan, 2007). Owing to the fact that projects appear in numerous forms, significance of managing these projects effectively has increased to a great extent. Project management can be defined as application of skills, knowledge, tools and techniques so as to comply with the requirements of the project. In general, there are five major phases of project management, which are initiation, planning, execution, controlling and closure (Andon, Baxter and Chua, 2007). In this report, a discussion will be carried out about ways in which theories of project management fit into real life practices. In order to do so, I will reflect upon my experience in the foods organic project, which I have completed in the recent past. The project was about developing a new store that will be located at the heart of Uxbridge. The aim of that project was to establish a store that reflects ‘organic’ and ‘healthy living’ culture. In this section of the study, I will reflect upon experiences that I have gathered while conducting the aforementioned project and will try to draw comparison with the theories of project management. However, before proceeding further into the analysis, I would like to elaborate about my position and the activities carried out by me during the program. I was the project manager as well as the team leader. I was responsible for accomplishing various tasks as well as for overseeing tasks carried out by the subordinates. Hence, the pressure on me was immense. Majority of the tasks of this project were performed by me as it was mandatory on my part. Scholars such as, Armstrong (2002), enumerate that a project manager is responsible for carrying out most of the planning and monitoring activities; but at times, he is also required to perform the operational activities. Contradicting this

Corporate Marketing Philosophies: Pros and Cons

Corporate Marketing Philosophies: Pros and Cons 1.1 Introduction This essay will critically discuss the philosophies and pros cons of corporate marketing making references to the work of Balmer and Geyser. The essay will also examine the historiography or the phases through which the corporate marketing has passed through over the few decades. Before understanding the concept of corporate marketing, we should first try and understand the reasons for the evolution of the term corporate marketing. According to Balmer 1998, corporate image is interpreted in numerous ways by different writers. The concept has negative association and the literature work in the field has shown that the image association can be perceived differently by groups of stakeholder. The concept of corporate image management has been challenged by many writers and many literary works suggest that the stakeholders are not always important for the organization. The other concept corporate branding is useful but many companies have failed to develop a corporate brand. Therefore the term is ruled out. Visual graphics has been given more emphasis in corporate identity making it a debatable topic. Thus these concepts can be considered as the building blocks of corporate marketing which can be the umbrella title for this era. 1.2 Understanding Corporate Marketing The term corporate denotes that the area of concern is strategy. Its importance is that the CEO and the board of directors are familiar with the strategies within the organization. The basic principle of the term marketing has been the diverse perspectives. The term marketing has been related with corporate earlier also and few related concepts have already been accepted widely for example IMC, green marketing etc. So what is the difference between Marketing and Corporate marketing? The profitable exchange relationship will remain one of the main features of corporate marketing but the emphasis will be on multiple exchange relationship and the corporation will be less concerned with the ownership; they will see themselves as a part of a network. (Balmer and Greyser, Epilogue, Revealing the corporation, pg348 to 350). So to put it in a nutshell, Corporate Marketing is a group of corporation which has a single corporate ethos, aim and values (philosophy) that binds the company and its image, branding, reputation, identity, communication, customers and stakeholders. 1.3 Pros and cons of corporate marketing The works in the field of corporate marketing can provide meaningful insight to thinking on the larger corporate-level area. The area of concern is strategic therefore it importance is such that the CEO and directors are familiar with the scope and significance on a regular basis. Communication, image, reputation, and branding are key concepts within the marketing domain, although marketing scholars and practitioners frequently incorporate others, such as identity but these concepts are conceived in context of the product or brand rather than the corporation but corporate marketing will help to view all the above concepts as one. The term corporate marketing is not a new term. Kotler and Levy (1969) had recommended that the marketing concept should be broadened so as to cover any organisation and that it should be able to be applied to all areas of business and not just product-dominated organizations. The corporate marketing is a very wide term so it is not possible for a head of a department to handle it. It requires a senior board position such as Deputy chief executive. The person should be highly qualified with the knowledge in the fields like planning, organizational behavior and communications etc. The area is also too wide to be covered in a single degree course and the area will require inputs from non- management courses such as philosophy. Finally, the consultancies are still not familiar with new insights in corporate identity. They occupied in producing systems of visual identifications for organizations. (Balmer and Greyser, Epilogue, Revealing the corporation, pg348 to 350) (Balmer, Journal of Marketing Management, pp. 963-996(34)) 1.4 Historiography of corporate marketing According to Balmer and Greyser the corporate marketing have passed through several eras before reaching the present though the focus has always been the customers as correctly said by Frank Taussig, a former President of the American Economic Association stated back in 1912 that, We must accept the consumer as the final judge (The Economist, 2006). 1950-1970- Corporate Imaging There was more stress on the concept of corporate image in the period of 1950 to1970. Corporate image is the consumer perception of the corporate entity behind a brand. In a few cases, the corporate entity is known and the image has a positive influence on brand sales, such as Apple. In other cases, the corporate image acquires negative connotations such as BP did following the oil spill in Gulf of Mexico. According to Balmer (1998), there are three paradigms to corporate imaging. These are Psychological Paradigm- Use of symbolic relation eg logos (Bromley, 1993; Grunig, 1993). Graphic Design Paradigm- Use of visual graphics for companies philosophies, values etc to make it fashionable. (Balmer 1995). Marketing and Public Relation Paradigm- An understanding of the experiences, beliefs, feelings about and knowledge of an organisation, as held by an individual, group, or groups (Bernstein, 1984, cited in Balmer 1998) (Balmer, Journal of Marketing Management, pp. 963-996(34) 1970-1980: -Era of Corporate Identity and Corporate Personality Corporate Personality can be defined as the view and opinion of the personnel within the organisation. By this time it was imperative for the companies to understand that the most their own staff were an important part of the organisation. The companies understood that it was necessary to train their staff and make sure that they were in line with the companys philosophy, mission and values. The concept of corporate identity is still debatable. According to Balmer (1998), there are groups which consider the Latin meaning of the word identity i.e. same and connect it to logos, images and visual branding. Whereas there are other groups which use the word identity when referring to the distinct attributes of an organisation, i.e. what it is. Balmer 1995, cited in balmer 1998. There are few instances when the corporate identity, image and reputation are not in synchronization with each other this usually happens due to bad corporate communication. Therefore the companies need to have a good corporate image in the eyes of the stakeholders and a favorable corporate reputation. According to Balmer and Greyser (revealing the corporation Pg 42), Identity can be regarded as Triquadri Orbis. Visual identification Staff identification Distinct attributes of the organisation (who are we, what are we). Mid-1980s-mid-1990s This era was the dawn of corporate communication and corporate reputation. Corporate reputation A corporate reputation is a set of attributes ascribed to a firm inferred from a firms past actions. (Weigelt and Camerer (1988 pI), cited in Balmer 1998) Fombrun and Van Riel (1997) have identified six distinct academic literatures in relation to Corporate Reputation. This is shown in Figure 2. Discipline Categorization of Reputation Economics Reputation viewed as traits or signals. Perception held of the organisation by an organisations external stakeholders. Marketing Viewed from the customer or end-users perspective and concentrates on the manner in which reputations are formed. Organisational Behaviour Viewed as the sense-making experiences of employees or the perception of the organisation held by an organisations internal stakeholders. Accountancy Reputation seen as an intangible asset and one that can or should be given financial worth. Sociology Viewed as an aggregate assessment of a firms performance relative to expectation and norms in an institutional context Strategy Reputation viewed as assets and mobility barriers. Figure 2. Categorization of Corporate Reputation According to Various Literatures Source: Balmer 1998, cited in Fombrun and Van Riel (1997). Figure 3 Defining corporate reputation (Manto Gotsi, Alan M. Wilson, (2001) Corporate reputation: seeking a definition, Corporate Communications: An International Journal, Vol. 6 Iss: 1, pp.24 30) Thus corporate reputation is the perception that is build up over the period of time considering the past action of the company. Since Fombrun research, lot of studies has been done on corporate reputation which is been greatly helpful in expanding the knowledge on this concept. Corporate communication In the mid 1990s companies realized that the corporate communication strategies are not only useful from customers point of view, but it is also very important from shareholders perspective. According to Balmer (2009), the Dutch scholar Van Riel (1995) argues that there are three stands of communication; management communication (employee focus), marketing communication (customer focus) and organizational communication (stakeholder focus). The work of Stephen Greyser, Harvard Business School Professor, has been the greatly acknowledged in the field of corporate communication. He even started a course in corporate communication in Harvard Business School. Mid 1990s till Present Corporate Branding and the dawn of corporate marketing Corporate Brand is the covenant or a promise between an organization and the stakeholders or the customers. It conveys what the company can deliver in terms of product, or customer experience. It can be aspirational, for example, apple promises innovation and quality to the customers. To get a better picture let us try to understand corporate brand covenant. It is a promise or a pledge made by business organisations to stakeholders. These promises, no matter how minute they may be, are binding upon business organisations and they are seen as the parameter upon which corporate brand performance is measured. The notion of promise can be stated in four stages: God/firm Level God has a personality so does a firm. A firm presents themselves like a god who knows everything within their business area. Message Level- Gods presents its covenant to man in the form of a message which is irreversible. The firm also conveys its personality or identity to the stakeholders through corporate communication which is in a way a promise to the stakeholder to remain in the business. The man/stakeholder level and reputation levels- The gods covenant is interpreted by man which then develops the reputation of God. Similarly the corporate personality conveyed by the firm is interpreted by the people concerned with the organisation which then develops positive or negative reputation. Source: Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo, (2010) Conceptualising the notion of corporate brand covenant, Journal of Product Brand Management, pp.410 422 Figure 4: comparison of biblical and marketing notion of covenant Source: Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo, (2010) Conceptualising the notion of corporate brand covenant, Journal of Product Brand Management, Vol. 19 Iss: 6, pp.410 422 According to Balmer (1998), several distinct concepts have evolved since 1950: perception of the company by external environment, visual identification and symbolic relationship between the company and the people, corporate personality and identity, how it is perceived by the stakeholders and corporate branding. Corporate branding is closely linked to marketing and the various aspects of the business therefore this theory could lead to the advent of corporate marketing. 1.5 Conclusion Till date the concept corporate identity and corporate marketing has been vague but it is very clear that though there has been emphasis on different concepts in different phases, the organization needs to understand that the key to good image and reputation is through corporate identity. It is possible that corporate identity will evolve into a broader term called corporate marketing which will encompass the various management concepts used till date. Corporate marketing will be an organization wide philosophy which would keep in mind that the stakeholders are as important as the customers. It is like a super term wherein the key management concepts like corporate -identity, branding, communication and reputation are combined together to form a single organizational philosophy. Corporate Marketing I future will be applied to the areas where there is a relationship between the organization and the various stakeholders PART (B) 2.1 Introduction In the second part of the essay I will be critically analysing Balmers Marketing Mix and Balmers 6C making reference to his work. It is very clear that marketing is undergoing through paradigms shifts which are evident from ascendancy of the management concepts. The focus on various stakeholders is as important as the customers, therefore Balmer extended the original 4 Ps to 11Ps. The new marketing mix shifts the focus from the product to organisation as a single entity. Balmer then later simplified the 11Ps to 6Cs which can be used by seniors executives to follow the mission of the organisation. 2.2 Balmers Marketing Mix (1998) The original Marketing Mix was given by Borden which was simplified by Mcarthy to 4Ps, which is easier to remember and recall. In 1998, Balmer extended the marketing mix to 10 elements to articulate the new Marketing Mix. He later added an eleventh P so as to take account of corporate brand. Product What the organisation sells or does Perception The reputation held of the organisation Philosophy and Ethos What the organisation stands for, the way it undertakes its work and activities. Price The valuation its brands (corporate, services and product). What it charges for its products and services. 11 Ps of marketing mix People In addition to customers: the organisations internal and external constituencies and communities Place Selling and distribution of products and services.(Franchising, outsourcing, licensing). Promise The expectations associated with the corporate brand and the promise underpinning the corporate brand Performance Quality of products and services. Standards vis a vis issues of governance, ethics and social responsibility Promotion Co-ordinated corporate communications (Corporate advertising, corporate PR, visual identification etc.) Positioning The organisations position relative to its competitors Personality The critical role of personnel vis a vis corporate marketing activities. Figure 1: The 11 Ps of Corporate Marketing Mix Explanation (Balmer 1998) Source:- Balmer and Greyser, Epilogue, revealing the corporation, pg 348-355 2.3 Merits and Demerits of Corporate Marketing Mix The focus of 4Ps been in terms of products and services rather than corporation. Balmers 11Ps can be orchestrated to underpin the new gestalt of organisations. The 11Ps are not only profit orientated but also focuses on the survival of the business. One of the major component of corporate marketing is coordinated organisational activities therefore the corporate marketing mix helps to understand the present needs and wants of the stakeholders The corporate marketing mix also tries to balance the current shareholders demands and the societal needs with those of the future. Since the Marketing mix are extended to 11Ps, the communications mix will need to be extended in order to encompass the many stakeholder groups which are of importance to organisations, as well as taking into account the numerous channels of communication. Corporate Marketing Mix given by Balmer has the similar problem as Bordons marketing Mix; it had the difficulty of remembering and recalling. Therefore Balmer simplified the mix to Balmers 6C. (Comprehending Corporate Marketing and the Corporate Marketing Mix J.M.T. Balmer Working Paper No 06/08 March 2006 and Revealing the corporation), (Balmer and Greyser, revealing the corporation, pg 349-355). 2.4 The Six Dimensions of the revised Corporate Marketing Mix The 6Cs CHARACTER Corporate Identity: What we are It is the factors that differentiate or one entity from another. The distinct feature can be tangible and intangible such as corporate ownership and structure, corporate philosophy and corporate history CULTURE Corporate Culture: what we feel we are It is the views of the staff about the organisation.. These beliefs are derived from the values, beliefs, and assumptions about the organisation and its historical roots and heritage. CONSTITUENCIES Corporate Governance: Whom we seek to serve The philosophy of corporate-marketing depends on the needs and wants of the stakeholders such as employees, investors, local community etc) because without their support it will be difficult for the organisation to exist. CONCEPTUALISATION Corporate Image and Corporate Reputation: How are we seen? It is the perceptions of the corporate brand held by customers and other key stakeholder groups. COMMUNICATION Corporate Communications: What we say we are Corporate communications is the controlled message from the organisation to the customers and the stakeholders. COVENANT Corporate Brand: What is promised and expected A corporate brand is like a contract, which can be compared to a covenant holder groups often have a religious-like loyalty to the corporate brand. Failure to acknowledge the contract could lead to bad reputation and identity. 2.5 Merits and Demerits of Balmers 6C. Balmers 6c is the revised version of rather than a mix collected together for a department. The importance components of the six dimensions Balmers 11Ps so it easier to remember and recollect. It is a organisation wide philosophy are cleared by the questions underpinned with each element. It provides the senior executives key elements that inform corporate marketing paradigms. However the dimensions are aligned symmetrically, therefore the relationship of each element should be taken in a broader aspect. The senior executive should not follow the same structure of the elements as it is not attainable. They should view the dimensions in a broader perspective and a dynamic alignment because identities are always in the making. A rigid alignment of the elements could be hazardous. (Corporate marketing: apocalypse, advent and epiphany, J. Balmer, pg 544-572) (Comprehending Corporate Marketing and the Corporate Marketing Mix J. Balmer Working Paper No 06/08 March 2006) 2.6 Comparison of Balmers Marketing Mix and Balmers 6C 6C is basically the shortened version of marketing mix. Balmer revised is so that it will be easier to remember and recall. Philosophy (what company stands), Product (what company does), Price (what it charges for the products), Place (distribution), Performance (quality) and Personality (organisations position relative to its competitors) from Balmers marketing mix is combined together to form Character which is one of the Cs. Personality (what the staffs perception about the company) similar to culture Promotion (advertising, pr etc at corporate level) similar to communication People (internal and external communities) similar to constituencies Perceprtion(perception of the stakeholders) similar to conceptualisation Promise (expectation associated with the brand) similar to covenant. 2.7 Conclusion